About Us

Who are BrickByBrick23?

At BrickByBrick23 we are passionate about creating personalised, unique and timeless gifts for every member of the family. The combination of the nostalgic LEGO® brick 'click' and reliving your favourite cherished memories produces an exciting and fun gift that will last a lifetime. Read more about how we got here below, as well as our mission statements and sustainability practices.

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Timeline

1

Christmas 2022

We opened our Etsy store with one product. A simple 15-brick square block with one listing photo. We then posted a video of our photo block on TikTok which went viral overnight with over 1M views.

2

January 2023

We launched our Heart shaped block initially as a Valentine's Day gift. Within weeks this became our best seller and has consistently held the Number 1 or Number 2 spot ever since.

3

Summer 2023

After being made redundant due to company relocation, we turned our store into a full time business. We converted our garage into a fully fitted office and used our savings to purchase our very own printer.

4

Christmas 2023

We were lucky enough to be part of Not On The High Street’s Christmas 2023 campaign, we got to work with influencer Mrs Hinch and be on their Christmas TV advert, as well as in their METRO Newspaper ad.

5

June 2024

We had our busiest peak yet, with hundreds of thousands of LEGO® bricks taking up every spare inch of space in the house and 6 extra family & friends coming to help. We still had to close our shop 12 days early as we couldn’t keep up with demand, at this point we realised we needed a bigger space to work.

6

Summer 2024

We purchased a second printer and moved into a 600sq/ft office space in our local town. Josie, Jasmine and Liam all joined team BrickByBrick23 and made us into a team of 5 (plus our dog Lenny!).

7

Christmas 2024

Our Advent Calendar won ‘Advent Calendar of 2024’ at the Big Christmas Wishlist Awards, as well as our ‘Daddy & Me’ block winning NOTHS Product of the Year. We celebrated our 2nd birthday and Phoebe, Beth & Susan joined the team to help build stock, print and pack your orders and respond to your order enquiries.

8

Autumn 2025

We signed the lease for our very own 1,600sqft unit up in North Yorkshire where we will be fully relocating to in Autumn 2025. We also worked with an amazing local company to rebrand BrickByBrick23 into what you see today.

BRICK BY BRICK

Mission, Wellbeing & Sustainability

Our mission is to use LEGO® bricks to create timeless, nostalgic and personal gifts for all generations. All our blocks are hand built and created in our workshop in Stokesley, North Yorkshire where we choose to support local people and the local economy. We love working with local businesses and source our stock and materials as locally as possible.

We are passionate about our team wellbeing and everyone at Team BrickByBrick23 receives a membership to our local leisure centre and spa to ensure that their mental & physical wellbeing is prioritised over anything else.

In a world of mass production and landfill crisis, we aim to create personalised gifts that will last a lifetime. We love our planet and strive to be as sustainable and eco-friendly as possible. We only ever use fully recyclable and plastic-free packaging as well as being proud to run our business entirely on renewable energy.

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